AN APPRAISAL OF BROADCAST MEDIA AS AN EFFECTIVE TOOL ON RURAL DEVELOPMENT
|JOURNALISM AND MASS COMMUNICATION|
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|MS Word & PDF|
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INTRODUCTION/BACKGROUND OF THE STUDY
In Spite of the fact that broadcasting historians could not provide the exact date of the beginning of radio, which is the fore runner of television, they agreed that the start of regular broadcasting service was in 1920.
It will be no understatement that it was a fore runner in developing primitive communities via its informing, educating and entertaining that the rural dwellers.
Although, one could be wondering that the rate at which the urban areas in early ages and now get influenced by radio rural areas which have restricted access to this modern means of communication.
However, they still get influenced by broadcast media and the garment of influence can only depend on the government welfare in catering for its rural dwellers a they only have limited resources to have access to this mediated information of the broadcast media.
Another issue to be addressed is the perception and mindset of rural dwellers towards broadcast media and their message.
Most rural dwellers believe that broadcast message are only meant for the sophisticated and the few of them that believe that the broadcast message is also meant for them had already developed the belief that most broadcast media message.
Information are based on nothing but propaganda and even some of them find that broadcast programme and message are the abstract.
As a result, they have little or no time to listen to them coming up with the statement that “I have preference in spending more time in the farm than listen to those mendacious stories of the broadcast media which is of little benefit to me”.
Ayo duyile 2005 XIV this is because rural dweller engage in either farming or fishing activities and see no reason to listen to broadcast that is not meant for the rustic people.
How can could the media solve the problem of in accessibility of broadcast media message in the rural setting?
And broadcast media via its programme improve on it by inoculating the long built – in attitude of the rural dwellers towards mediated information of the media?
It is against this back drop that this study is based and it will be examining the role broadcast media can play in grassroots development.
Radio in particular is believed to be the most accessible to the rural dweller given the low cost of buying and of maintenance.
In addition, people’s attitude would be measured on the broadcast media and their contents available to them.
The frame work of this project is to critically examine the broadcast media tool for effective rural development – the term broadcasting refer to the totality of the communication and technology process that allows for the transmission of audio.
Visual signals to a large heterogeneous mass of people simultaneously.
The inclusion of radio and television media under the generic term “MASS MEDIA” is justified because of their ability to reach large part of the population and their message is meant for public reception.
According to Head and Stealing (1982) “mass media are those means of communication that use technology to reach large part of the population almost simultaneously with the kind of news and entertainment ordinary people kind attractive and at a price that ordinary people can afford to pay”.
1.2 STATEMENT OF THE PROBLEM
In the communication process especially as regards to broadcast media (Radio and Television) and modern mass media such as the prints and the electronic media the rural people seems to be marginalized due to several factors.
In spite of these factors broadcast media (Radio and Television) could be positively exploited and civilized to met the needs of rural populace and also to curb the menace of illiteracy among the rural dwellers.
How far the harnessing and utilization of these broadcasting media means would get to solve the problem of the rural thesis, the primary concern of this research.
Broadcast media are believed to be too exhibit?? due to the fact that they are mostly based in urban area.
To this end, rural communities participation in the news making process is neglected.
The quality of information made available to them either too poor or irrelevant to the needs, and aspirations of the rural community.
Rural dwellers are therefore left what being carried along the broadcast media programming.
1.3 PURPOSE/OBJECTIVES OF THE STUDY
This study is aimed at identifying the role of broadcasting media in the development of Oyun village, Ilorin East Local Government Area, Ilorin Kwara State.
The study also intends to discover the usefulness and limitation of any of those media in the community the effectiveness of broadcast media will be determine and will serve as a basis for cornicing broadcast media in Oyun community.
The study also tends to evaluate how rural dwellers in Oyun community have been influenced by broadcast media message.
The study will further took into the attitude of some of the rural dweller i.e.
In Oyun, towards mediated information of the broadcast of media, which of the broadcast media influence the rural dweller positively and which ones need to be improved upon by giving suggestion via questionnaire that will be distributed to the people of Oyun.
Finally, this study will also look into how the government has been a useful tool in making rural dwellers have access to broadcast media message by providing necessary infrastructural facilities and how government has been carrying the rural dweller particularly in Oyun along in its policies and programmes.
1.4 SIGNIFICANCE OF THE STUDY
The study will be a humble contribution towards the development of broadcast media communication in Oyun Village it will also serve as a source of encouragement to carry the broadcast media and other modern mass media to the community of Oyun Village, Ilorin East Local Government and Ilorin, Kwara State.
This study will guide other researches who want to know and understand the broadcast media as tools for effective rural development.
This study will also encourage other cultural studies in African indigenous communication pattern.
It will also serves as literature on the roles being played by broadcast media, toward the development of a given community.