THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL GROWTH
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Communication ha s always been and still is an important aspect of daily living. More than ever before, its important is more interrelated than in the past, due to the development of transportation and information technology (IT).
Not only this, industrial unrest that is evident today underscores this point. Besides, the term generation gap signifies failure in communication between various age groups in the society.
Evidence all around us and our own personal experience have shown that successful communication is not easy even though very desirable.
Communication involves a person or people trying to pass across a message to a person or people about a person. Same people or thing different categories of people practice the act of communication.
The government of a nation to its populace, the teacher to his students, the pastor to his church members, the sellers to the buyers etc.
However, not every communication is effective. To avoid creating a gap in communication it is good to note that no matter how powerful or weighty a message is, it must not be presented in unclear terms
1.1 BACKGROUND OF THE STUDY
Communication is an essential tool for co-existence; we will find it difficult to come together as regarding the multiple tribes without communication.
Communication is one of the tools that hold a societies together people begging to modify and end relationship by communication with one another.
Communication is the channel of influencing, the mechanism of change, it effectiveness could mean the accomplishment of an organizations objective.
One of the communication remarks often made is the lack of effective communication which is the major problem facing most organizations if the cost of industrial unrest is taken into consideration value of communication can be seen in its fair perspective.
In the past, organizations have measured the effectiveness of their communication primarily, in terms of how well it was filling it story.
Currently however, there is an increasing recognition if the importance and value of communication in term of obtaining feed back from the employees.
Communication is the only approach to the development of marginal understanding between the management and employees. Without marginal understanding, there is no communication.
1.2 STATEMENT OF THE PROBLEM
The study aims at highlighting critically the impact of effective communication in the achievement of an organizational goal.
There is need to know that clarity of good communication is essential to the fulfillment of all those who committed their working lives to it.
The problem however, is that scanty research has been carried out in this area consequently, this research sought to answer the research question.
1.3 OBJECTIVE OF THE STUDY
1. To determine the impediment of ineffective communication and suggest ways of eliminating them.
2. To compare and contrast the influence with other studies already made in Allies Company.
3. To examine whether such influence can study the test of time and the performance of their workers in an organization
1.4 SIGNIFICANCE OF THE STUDY
An organization is a stable system of achieving a goal through a hierarchy rank and division of labor.
The impact of effective communication but it is particularly vital in some directions. The simplest communication system available can be classified into four parts:
1. A sender
2. A message
3. A communication channel
4. A receiver
THE COMMUNICATION MODEL
Sender Encoding channel Decode Receiver
1.5 RESEARCH QUESTIONS
The research questions to be answered are as follows:
1. Is there any significant relationship between group communication and job satisfaction?
2. Is there any relationship between group communication and organizational growth?
3. Is there any relationship between group communication and organizational efficiency?
1.6 SCOPE OF THE STUDY
The scope of the paper is intended to cover what actually constitutes good communication and how Nigeria a MTN communication PLC can apply it and therefore, it is being restricted to MTN Nigeria due to the insufficient time allowed for the study.
1.7 LIMITATION OF THE STUDY
This project is limited to the communication system of an organization (MTN telecommunications limited, Ilorin), with assessing the impact of effective communication on organizational growth.
It is limited to this because of the pressure of time and considering the fact that the academic aspect of this course has to be fulfilled along side with the project.
More so, the non availability of resources and fund, these are the major constraints to the research as it is that the key word in the project topic “communication” is a wider topic on its own