THE INFLUENCE OF ADVERTISEMENT ON THE SALES VOLUME OF A COMPANY PRODUCT
|Transport and Logistics|
No of pages
|MS Word & PDF|
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Advertising is a vital marketing tool as well as it is a very powerful communication medium.The basic objectives of any advertisement is to stimulate sales whether directly or indirectly. Company’s continue to spend large sum of money on advertising which is one of the most important and visible marketing tool. Advertisement has become and integral part of life that one cannot watch or imaging any event, news papers, magazines, or television series without advertising. The question is has any brewery company attempted to assess the impact of his advertisement on the sale volume of its product? the purpose of this study was to examinethe impact of advertisement on the sales volume of a company’s products in which Brasseries du Cameroun Bamenda branch was considered to be the case study. This study was explorative in nature and in addition, try to make a quantitative assessment of advertising on the sales volume of a company’s product. The main research instruments used were questionnaires and secondary data. At the end of this research, Les Brasseries du Cameroun Bamenda branch attested the fact that advertising is effective in boasting the sales of its product.
Further reading: Logistic project topics with materials